Meta | House of Instagram
Art Direction
Spatial Design
Graphic Design
Web

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House of Instagram is a business event with experience at its core. The goal for this project was to inspire the audience which included guests from brands and agencies, and also creators whilst producing a high impact ‘Instagram moment’ in Japan. A 2-day event with 4 x sessions of up to 250 guests held at Shibuya Stream in Tokyo.

I led the overall art direction, working closely with the Creative Director to extend the brand’s Instagram-driven visual identity across the entire campaign. With a wide range of assets to produce — from the landing page to the physical space — the core challenge was ensuring consistency and strict adherence to brand guidelines while keeping the creative expression bold and cohesive.

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